xiv, 315 p. : 24 cm

Includes bibliographical references (p. 265-295) and index

Making multicultural America : Cold War politics, ethnic celebrations, and Chinese America -- Transnational celebrations in changing political climates -- "In the traditions of China and in the freedom of America" : the making of the Chinese New Year festival -- Constructing a "model minority" identity : the Miss Chinatown U.S.A. beauty pageant -- Yellow power : race, class, gender, and activism -- Heated debate on the ethnic beauty pageant -- Hybridity in culture, memory, and politics -- Selling Chineseness and marketing Chinese New Year : corporate sponsorship, television broadcasts, and counter memory -- "We are one family" : queerness, transnationalism, and identity politics -- Post-Cold War celebrations

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